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How Does Dual Pricing Work?
Dual pricing is a pricing strategy in which a business displays both a "Regular" price and a "Cash Discounted" price. This is most commonly seen in gas stations that offer a lower cash price and a regular price for gasoline.

The reason businesses across America are switching to dual pricing is due to the economic pressures of high inflation, rising costs of goods, and increased labor costs. These factors are eating into the bottom line of businesses, making it harder for them to maintain their profitability.

Instead of spending money on marketing, ads, and other strategies that may or may not increase sales, dual pricing is a guaranteed way to increase profits without relying on speculation or increasing sales. By implementing dual pricing, businesses can calculate their increased revenue based on their current sales, knowing that the money they save is already theirs to keep.

The gas station model of dual pricing is a well-known example of how this strategy works. Gas stations offer a lower cash price because accepting cash is less expensive than accepting credit or debit cards. When a customer uses a credit or debit card, the gas station incurs fees for processing the transaction. These fees can eat into the profit margins of the gas station, making it more expensive to sell gasoline.

However, by offering a lower cash price, the gas station can incentivize customers to pay with cash, which reduces their transaction costs and increases their profit margins. This is a win-win situation for both the gas station and the customer, as the customer can save money by paying with cash, and the gas station can increase its profits by reducing its transaction costs.

In addition to offering dual pricing, businesses can also streamline their operations by using point-of-sale systems designed for their specific industry type. These systems can decrease errors, increase productivity, and automate tasks that are typically done manually, saving businesses time and money on labor costs.

Overall, dual pricing is an effective pricing strategy that can help businesses increase their profits during times of economic uncertainty. By incentivizing customers to pay with cash and using point-of-sale systems to streamline operations, businesses can save money and increase their profitability without having to rely on uncertain marketing strategies.

Whether you need a standard countertop terminal or a 
full scale point of sale system EZ Pay has got you covered!

What Our Customers Are Saying

This is as easy as it gets. Customers really don't have a problem with it.  It'd recommend it to anyone, especially if you're a small business.
- Chuck Mays, The Garage Guys,  Charolette, NC
If you're are the fence and you're not sure just try it for a month & no harm no faul.  If it works then you're literally saving yourself thousands and if not then just stop using it.
- Ed Unanimous, Marinate, Hollywood, CA
I tell my customers instead of raising prices I decided to implement this program.  Raising prices would affect my cash-paying customers and they are NOT the ones costing me fees. They had no idea it cost me money to accept cards and no one has changed their spending habits or stopped visiting because of it.  I'd say yearly savings is roughly about $30k dollars from this simple decision.
- Carla Peddit, The Pickle Barrel, Livingston, MT
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*1,000 Guarantee is for anyone who is NOT currently on a Cash Discount or Surcharging Program through another processor & processes over $3,000 per month.  Because the fees are virtually eliminated when on these programs EZ Pay can not guarantee lower rates if you don't have fees on your current processing plan.

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